Toyota Prius vs Kia Forte: which is more reliable?

The Toyota Prius is ahead of the Kia Forte on the federal record, 81/100 against 76/100 — a real but narrow gap that a bad model year on either side closes.

The record, side by side

Toyota Prius
Toyota Prius · Wikimedia Commons

Toyota Prius

81/100 mean
  • 13 model years scored
  • 2,386 owner complaints on record
  • about 13 complaints per year on the road
  • 38 recall campaigns, 15 safety-critical
  • best year 2020 (96/100) · worst 2012 (37/100)
Kia Forte
Kia Forte · Wikimedia Commons

Kia Forte

76/100 mean
  • 14 model years scored
  • 2,183 owner complaints on record
  • about 18 complaints per year on the road
  • 31 recall campaigns, 17 safety-critical
  • best year 2016 (93/100) · worst 2014 (43/100)

Mean score is the average across model years from 2013 on, where both records are comparable. How the score works.

Year by year: Prius against Forte

The comparison that decides the purchase. A nameplate is not one car — a redesign can move the record sixty points inside two years, and the two nameplates rarely move together.

YearPriusForte Gap
202581 BUY——
202480 BUY88 BUY-8
202385 BUY75 BUY+10
202293 BUY91 BUY+2
202194 BUY82 BUY+12
202096 BUY90 BUY+6
2019—76 BUY—
2018—79 BUY—
201786 BUY52 CAUTION+34
201668 CAUTION93 BUY-25
201584 BUY72 BUY+12
201474 BUY43 AVOID+31
201353 CAUTION74 BUY-21
201237 AVOID67 CAUTION-30
201141 AVOID86 BUY-45

What owners actually complain about

Toyota Prius

  • Service Brakes — 1,101 complaints
  • Electrical System — 334 complaints
  • Engine — 221 complaints

Kia Forte

  • Engine — 984 complaints
  • Electrical System — 280 complaints
  • Unknown Or Other — 242 complaints

They do not fail the same way: the Prius's complaints concentrate in Service Brakes, the Forte's in Engine. That difference matters more to a buyer than the score gap, because it says which repair bill you are taking on.

Years to avoid on each

Toyota Prius — avoid: 2011, 2012.

Kia Forte — avoid: 2014.

A year scores below 45 on complaints per year of exposure and recall campaigns. Every car’s years to avoid.

What each costs today

A recent used Toyota Prius prices at about $24,100 and a Kia Forte at about $22,100 — the Kia Forte is roughly $2,000 less, and they return 57.0 against 30.0 MPG combined.

Class-level estimates re-priced to your country, not a valuation of one car. Method.

FAQ

Is the Toyota Prius or the Kia Forte more reliable?

On the NHTSA record the Toyota Prius scores 81/100 against the Kia Forte's 76/100, averaged across every model year we hold. The gap is small enough that the model year matters more than the badge.

Which Toyota Prius and Kia Forte years should I avoid?

Toyota Prius: 2011, 2012. Kia Forte: 2014. Each of those scores under 45 out of 100 on complaints per year of exposure and recall campaigns.

What goes wrong on the Toyota Prius and the Kia Forte?

The largest complaint group on the Toyota Prius is Service Brakes (1,101 complaints); on the Kia Forte it is Engine (984).

Is the Toyota Prius or the Kia Forte cheaper to own?

A recent used Toyota Prius prices at about $24,100 and a Kia Forte at about $22,100, before insurance and the maintenance band. Both pages carry the five-year running-cost figure.

More head-to-heads