Toyota Prius v vs Subaru Impreza: which is more reliable?

The Toyota Prius v is ahead of the Subaru Impreza on the federal record, 85/100 against 76/100 — a real but narrow gap that a bad model year on either side closes.

The record, side by side

Toyota Prius v
Toyota Prius v · Wikimedia Commons

Toyota Prius v

85/100 mean
  • 4 model years scored
  • 1,348 owner complaints on record
  • about 21 complaints per year on the road
  • 9 recall campaigns, 1 safety-critical
  • best year 2017 (92/100) · worst 2012 (60/100)
Subaru Impreza
Subaru Impreza · Wikimedia Commons

Subaru Impreza

76/100 mean
  • 8 model years scored
  • 846 owner complaints on record
  • about 11 complaints per year on the road
  • 30 recall campaigns, 25 safety-critical
  • best year 2025 (89/100) · worst 2013 (44/100)

Mean score is the average across model years from 2013 on, where both records are comparable. How the score works.

Year by year: Prius v against Impreza

The comparison that decides the purchase. A nameplate is not one car — a redesign can move the record sixty points inside two years, and the two nameplates rarely move together.

YearPrius vImpreza Gap
2025—89 BUY—
2024—71 BUY—
201792 BUY——
201691 BUY86 BUY+5
2015—86 BUY—
2014—78 BUY—
201371 BUY44 AVOID+27
201260 CAUTION44 AVOID+16
2011—77 BUY—

What owners actually complain about

Toyota Prius v

  • Service Brakes — 591 complaints
  • Electrical System — 158 complaints
  • Engine — 146 complaints

Subaru Impreza

  • Air Bags — 254 complaints
  • Engine — 160 complaints
  • Electrical System — 123 complaints

They do not fail the same way: the Prius v's complaints concentrate in Service Brakes, the Impreza's in Air Bags. That difference matters more to a buyer than the score gap, because it says which repair bill you are taking on.

Years to avoid on each

Toyota Prius v: no model year scores below 45; the strongest are 2013, 2016, 2017.

Subaru Impreza — avoid: 2012, 2013.

A year scores below 45 on complaints per year of exposure and recall campaigns. Every car’s years to avoid.

What each costs today

A recent used Toyota Prius v prices at about $11,900 and a Subaru Impreza at about $26,000 — the Toyota Prius v is roughly $14,100 less, and they return 41.0 against 30.0 MPG combined.

Class-level estimates re-priced to your country, not a valuation of one car. Method.

FAQ

Is the Toyota Prius v or the Subaru Impreza more reliable?

On the NHTSA record the Toyota Prius v scores 85/100 against the Subaru Impreza's 76/100, averaged across every model year we hold. The gap is small enough that the model year matters more than the badge.

Which Toyota Prius v and Subaru Impreza years should I avoid?

Toyota Prius v: no year scores below 45. Subaru Impreza: 2012, 2013. Each of those scores under 45 out of 100 on complaints per year of exposure and recall campaigns.

What goes wrong on the Toyota Prius v and the Subaru Impreza?

The largest complaint group on the Toyota Prius v is Service Brakes (591 complaints); on the Subaru Impreza it is Air Bags (254).

Is the Toyota Prius v or the Subaru Impreza cheaper to own?

A recent used Toyota Prius v prices at about $11,900 and a Subaru Impreza at about $26,000, before insurance and the maintenance band. Both pages carry the five-year running-cost figure.

More head-to-heads