Kia Soul vs Ford EcoSport: which is more reliable?
The Ford EcoSport is clearly ahead of the Kia Soul on the federal record: 81/100 against 70/100 across every model year we score.
The record, side by side
Kia Soul
- 15 model years scored
- 5,388 owner complaints on record
- about 41 complaints per year on the road
- 31 recall campaigns, 13 safety-critical
- best year 2024 (91/100) · worst 2014 (38/100)
Ford EcoSport
- 5 model years scored
- 1,840 owner complaints on record
- about 55 complaints per year on the road
- 12 recall campaigns, 1 safety-critical
- best year 2022 (93/100) · worst 2018 (70/100)
Mean score is the average across model years from 2013 on, where both records are comparable. How the score works.
Year by year: Soul against EcoSport
The comparison that decides the purchase. A nameplate is not one car — a redesign can move the record sixty points inside two years, and the two nameplates rarely move together.
What owners actually complain about
Kia Soul
- Engine — 3,094 complaints
- Unknown Or Other — 626 complaints
- Electrical System — 496 complaints
Ford EcoSport
- Engine And Engine Cooling — 839 complaints
- Engine — 795 complaints
- Power Train — 217 complaints
They do not fail the same way: the Soul's complaints concentrate in Engine, the EcoSport's in Engine And Engine Cooling. That difference matters more to a buyer than the score gap, because it says which repair bill you are taking on.
Years to avoid on each
Kia Soul — avoid: 2014, 2015, 2016.
Ford EcoSport: no model year scores below 45; the strongest are 2018, 2019, 2020, 2021, 2022.
A year scores below 45 on complaints per year of exposure and recall campaigns. Every car’s years to avoid.
What each costs today
A recent used Kia Soul prices at about $30,500 and a Ford EcoSport at about $23,700 — the Ford EcoSport is roughly $6,800 less, and they return 30.0 against 25.0 MPG combined.
Class-level estimates re-priced to your country, not a valuation of one car. Method.
FAQ
Is the Kia Soul or the Ford EcoSport more reliable?
On the NHTSA record the Ford EcoSport scores 81/100 against the Kia Soul's 70/100, averaged across every model year we hold. The Ford EcoSport carries about 55 complaints per year on the road against 41 for the Kia Soul.
Which Kia Soul and Ford EcoSport years should I avoid?
Kia Soul: 2014, 2015, 2016. Ford EcoSport: no year scores below 45. Each of those scores under 45 out of 100 on complaints per year of exposure and recall campaigns.
What goes wrong on the Kia Soul and the Ford EcoSport?
The largest complaint group on the Kia Soul is Engine (3,094 complaints); on the Ford EcoSport it is Engine And Engine Cooling (839).
Is the Kia Soul or the Ford EcoSport cheaper to own?
A recent used Kia Soul prices at about $30,500 and a Ford EcoSport at about $23,700, before insurance and the maintenance band. Both pages carry the five-year running-cost figure.