William C. Durant

Who they were

William Crapo Durant was an American businessman. A leading pioneer of the United States automobile industry, he was the founder of General Motors and a co-founder of Chevrolet. He created a system in which a company held multiple brands – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. He also founded Frigidaire.

Biography from Wikipedia, used under CC BY-SA. Photograph via Wikimedia Commons.

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